Acrylic glass logo with shadows on office wall

Logo &
Corporate Design

Corporate design helps establish a strong brand identity and improve the overall perception of a company, ultimately leading to increased customer loyalty and sales growth.

Implement corporate design harmoniously

More than just a “company sign”. A uniform and brand-appropriate design language should be just as important in your company's offices as it is in the design of your website and print media.

There are a variety of options available to you when it comes to equipping your office. Your design should be implemented consistently and harmoniously in order to achieve a harmonious overall impression throughout the entire office. Pay attention to colors/color spaces, shapes, geometries. Especially in larger offices, you can present a varied and convincing overall concept by using different techniques. We would be happy to help you implement your concept and make it “experienceable”.

Logos & Wordmarks:

A logo is the most important visual element of a brand and represents the company as a whole. It should be distinctive and used consistently in the office, at trade shows & on the website.
Depending on the logo and the desired appearance, there are many implementation options in terms of depth effect, shadows, surface, feel, color and reflection behavior.

To ensure that your logo looks ideal on all communication channels, there are a number of best practices that you can take into account during the design.

Colors:

Colors play an important role in brand identity. They can evoke emotions and associations and influence the brand image. Companies should therefore define a color palette and ensure that it is used consistently across all communication channels.

Colors occur in different color schemes & standards. Depending on the application (on the monitor, printing, painting, colored material), the desired color value must be specified differently.

Typography & Signage:

The choice of font and font size can affect the readability of marketing materials and influence brand image. Companies should therefore choose fonts that fit the brand and are legible.

There are many options when implementing signage elements in the office or at the trade fair stand. Adhesive films, painting using a painter's stencil or 3-dimensional made of acrylic glass or aluminum. We would be happy to share our experience with Do's & Don'ts when displaying text:

Form & imagery:

Shapes, icons & graphics can help convey the brand image and influence the perception of the company.

The creative possibilities of visual communication are unlimited. Icons & pictograms offer a good opportunity to convey values, skills or a design language in general, not only on the website. They also achieve a great effect as 3-dimensional implementations.

 

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Good corporate design has many advantages:

Brand recognition: A consistent corporate design helps customers identify a brand and creates a strong brand identity that can help differentiate it from competitors.
Professionalism and Credibility: A well-designed corporate identity can convey a sense of professionalism and credibility, which can help build trust and confidence in the brand.
Consistency: By using a consistent corporate design across all communication channels, companies can ensure that their message is clear and their brand is immediately recognizable.
Cost effectiveness: By using consistent design across all marketing materials, companies can save money on design costs and improve their return on investment.
Employee motivation: A strong corporate design can also help motivate employees and create a sense of pride and belonging within the company.